Business Services

Accurate and intelligible writing is more important today than it has ever been. Your business will be judged by the content of its advertising and its publications. Good copyediting and proofreading can save your business considerable expense. When you later discover that your expensive printed material is riddled with errors, you will quickly understand the need for a professional pre-press editorial service. Let me help you with your:

Advertising copy that contains errors has the potential to incur substantial losses for your business. A brochure can cost many thousands of dollars to produce – so using a relatively cost-effective editorial service to ensure it is proofread before you go to print may be the best investment you could make.
    Why not let the editor write your copy for you? If you have the ideas and the products, an editor can frame your text exactly as you need – without ambiguity or errors.

The Web is the most dynamic area of growth in communications in world history – and it is the medium where the worst errors in spelling, punctuation and syntax can be found. Web-designers are usually brilliant at their work, but are rarely trained in editing. You should ensure that what you publish to the Internet is properly edited and proofread. Once again: your image is your business.

Technical documents are notoriously difficult to read and interpret. Try learning to program your VCR from the product manual and you will quickly understand how poorly written these documents can be. This happens for two reasons:

  1. technical manuals are rarely compiled by editors, but by technocrats who understand the underlying technology, but cannot adequately communicate those concepts to the user;
  2. they are often poor translations from foreign languages.

Why not let me help write your technical documents in plain English so that your clients really will understand your meaning? I have had over thirty years of experience with technological and engineering works, and can readily convert complex “tech-talk” to a language everyone can understand. If your work is in a field outside my experience, I’ll tell you.

Plain English is finally becoming the catch-cry of business and government publications. For far too long we have struggled with phrases like this:

“A singular quantitative classification of the individual human response to any normal given level from a particular noise source is not available by virtue of the human quality of the response.”

This style of language has become known as the Official Style, and has overwhelmingly become the way many businesses and institutions try to communicate with their clients. It is cumbersome, inelegant and mostly confusing – no one wants to read it! The plain English approach to that phrase would say:

“Because people hear differently, no single measure of sound is possible.”

Presentation copy is another area often overlooked by businesses. It’s worth remembering that a word processor’s spell-checker is no substitute for an editor or proofreader. It is wise to avoid the embarrassment of flipping slides in your presentation, only to hear half the audience snigger because you’ve made an avoidable error.

Remember, your computer’s word processor will pass the following poem as perfectly correct:

Eye halve a spelling chequer, it came with my pea sea,
It plainly marques four my revue miss steaks eye kin knot sea;
Eye strike a quay and type a word and weight fore it two say,
Weather eye am wrong oar write, it shows me strait a weigh.

As soon as a mist ache is maid, it nose bee four two long,
And eye can put the error rite – its rare lea ever wrong;
Hive run this poem threw it, hand I'm shore your pleased two no,
Its letter perfect awl the weigh – my chequer tolled me sew!

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